
A Bayer designation is a stellar designation in which a specific star is identified by a Greek letter, followed by the genitive form of its parent constellation`s Latin name. The original list of Bayer designations contained 1,564 stars. Most of the brighter stars were assigned their first systematic names by the German astronomer Johann Bayer in....
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http://en.wikipedia.org/wiki/Bayer_designation

The naming system for the brighter stars introduced by Johann Bayer in his star atlas Uranometria (1603), consisting of a Greek letter followed by the genitive of the name of the constellation in which the star lies. In principle, the brightest star of the constellation should be called Alpha, the n...
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http://www.daviddarling.info/encyclopedia/B/Bayer_designation.html
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